From a small German online shop, which was selling weightlifting clothing and equipment to a global platform for lovers of strength sport and weightlifting. A story written by the German Weightlifting Shop.

How it all began:

The company was founded in October 2017 from the former BVDG store. As managing director of the BVDG, Eric Schneidenbach was involved from the very beginning. Through his work in the organization the vision emerged to offer a basis for German weightlifting and to generate beneficial financial resources for the association. After 2,5 years of intensive engagement the collaboration came to an end – but the shop stayed. After some time both sides realized that the Athlete Solutions GmbH can only grow if it works independently of the association structures.

22nd of November 2020 – the German Weightlifting Shop becomes the WEIGHTLIFTING SHOP.

n order not only to establish a contractual arrangement internally, but also to show a separation to the public, the shop is renamed as of today. From today on there’s no longer any direct association with the BVDG. During his time as managing director Eric established the brand „German Weightlifting“. But now it shouldn’t just be about weightlifting in Germany, but also about the weightlifting in the neighboring countries – and of course these feel much more addressed and integrated with the name „Weightlifting Shop“. Despite everything, the origin idea remains the same. „We are still a licensee of the BVDG and therefore we will continue to generate financial resources through the sale of the – Support German Weightlifting Products – in the future.“, Eric replies happily.

In the future with common business ideas for the Weightlifting Shop: Max Lang and Eric Schneidenbach

But there will be many new innovations, too. „We want to set up an association fund in 2021, where 1 € will be donated automatically for every order. Then an independent jury should decide for which projects the fund will be distributed.

But that’s not all. „The Weightlifting Shop should become a comprehensive platform for all lovers of strength and weightlifting. Besides an online magazine which covers topics such as nutrition, how training should be planned, tips & tricks, club and athlete portraits as well as latest news from the world of weightlifting, many other projects are planned.

“My vision is to offer a flagship store in a big city in Germany one day. Furthermore, it is important to me to provide a competition platform for athletes just like the – German Weightlifting Open -, which we held for the first time in 2019. And an own CrossFit box – that would be great!“

In summary, the goal is to promote strength sport and weightlifting.

Look forward to what will come!